The Independent Creative Alliance
We’re independent specialists who have united to deliver creative solutions in a more streamlined and cost-efficient manner than traditional advertising agencies.
Every ICA member has more than a decade of experience in his or her field. Most have run their own companies or have been industry leaders at some of the most respective communication and production firms worldwide. With the flexibility to enlist experts from an wide range of creative industries, our unique structure lets us tailor a team to the task at hand. Our specialists include advertising creative directors, strategists, designers, web developers, movie producers, TV writers, composers, bloggers, online programmers and special effects technicians to name a few.
We have very diverse backgrounds, but we share a common desire to create brilliant work that works. If you require creative thinking that’s partnered with an unconventional approach, then maybe we’re right for you.
The time is right for ICA.
Today company owners, marketing directors and brand managers are facing incredible challenges. They’re having to do more with less. And in turn, their advertising agencies are being asked to do the same. To cope with these new demands, agencies are trimming staff and replacing senior talent with more affordable alternatives. As for their remaining creative resources, being stretched thin would be an understatement.
It’s strictly business.
Unfortunately for your business, it means that you have fewer experience problem solvers on your side. Sure, the work may still look competent. But often what is being presented as an “A” solution is more likely to be merely a passing grade.
Big ideas are not a commodity. And the individuals who create them are not numbers on a corporate spreadsheet. It takes passion and experience, focus, ingenuity and creativity to effectively solve problems. We offer all of these things in a streamlined, cost-effcient, timely manner in a way that a traditional agency can’t.